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Kuala Lumpur
Branding
Category:
Branding / Logo Design
Year:
This project aims to promote the various from of art and culture holds within Kuala Lumpur. The concept of branding Kuala Lumpur as an art district is to showcase the uprising art scenes that Kuala Lumpur has achieved the past years.
2022
Concept
The idea was to used something vibrant yet maintains grounded and professional. Modern and minimal design approach would be more suitable as it is more direct and straightforward that would be more convenient for on-going backpackers.
Integrate
Shows how different arts & culture are often integrated between races and religion in Kuala Lumpur to form a unique community.
Bond
3 sides connecting representing the 3 main races bonding together. The shapes is presented in a flower like shape to portray a positive meaning of creation and unity.
Unity
A circle is to showcase how we are united by various of arts and cultures forming us into a stronger and unique community.
State Poster
This poster includes pictures that showcase the art of Kuala Lumpur. The direction was fairly direct and minimal to really make the content stand out.
Pictures were converted to Black and White is elevate the overall aesthetics of the poster as too vibrant wouldn't be ideal to stand out from the vibrant environment of Kuala Lumpur.
Stationery Set
Advertisements
Items curated to promote the state and art places located in the state.
Kongsi Festival
An art festival gathering local artist and designers to promote local art culture.
Souvenir
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